All About Renzie!

Updated by Renzie Baluyut on October 2008.

Understand I’m The Renzie Man…

Exactly how many Renzie Baluyuts do you know anyway?

My name is Renan Salvador Viloria Baluyut.  My friends and colleagues call me ‘Renzie‘.  Or ‘The Renzie Man‘.  Or ‘The Renzie Dude’.  Or just plain ‘Dude’, ‘Man’, ‘Pare’ or ‘Chong’– which is most cases, really.

I’m in my mid-30’s, which means I should have resolved most of my life issues by now.  I’ve lived in Metro Manila, Philippines for the entire 34 years of my life, though I’m right in the middle of making a move to Los Angeles, California hopefully by the end of the year.

Renzie and Johanna visiting the old LSQC grounds and Lourdes Church, August 2008.
Me and my cousin Johanna visiting the old LSQC grounds and Lourdes Church, August 2008. I attended school Lourdes from 1980 to 86.

I studied in Lourdes School of Quezon City for my elementary education, then at Quezon City Science High School after that.  Even if I took up Physical Therapy (never took the boards, never practiced) at the University of the Philippines Manila, my career has always been along the lines broadcasting and marketing, so PT turned out to be a completely off-tangent course for me.  In 1998, I went to UP Diliman to work on my masters, but I ended up producing more school events and concerts instead (it WAS a good time to do concerts back then!).

The Career of Renzie Baluyut So Far

Right now, I’m more of a writer-for-hire and work-at-home advocate.  Which means I do all sorts of content development- technical writing, copy editing, blogging- for clients as well as for my own personal projects.  I also do media and marketing consultancy work, dealing with SME’s more, which means helping small- and medium-sized enterprises realize and achieve their marketing communication goals.

Renzie Baluyut used to see action as a radio executive for 99.5RT, Mellow 94.7 and 105.1 Crossover.
Renzie Baluyut used to see action as a radio executive for 99.5RT, Mellow 94.7 and 105.1 Crossover.

But for the longest time, ever since I started earning a regular paycheck, I’ve always been in radio.  I was affiliated with a total of three Metro Manila FM radio stations in my 14-year career as a radio executive:

  • I started out at 99.5RT– an upscale contemporary hit music station (read: pop, with some alternative, AC and AAA)- back in 1994.  I was a lowly DJ/radio announcer, but it was the coolest thing for me back then.  Spent about two years in RT.
  • Spent a little more than 10 years with Mellow Touch 94.7– which we repositioned later as Mellow 94.7– which was more soft adult contemporary (read: love songs, soft rock and ballads) than anything else.  Initially did DJ work too, but this was where I learned to do other radio stuff:  digital audio production, broadcast copy writing, music segment production, events management, integrated marketing communication, client relations, guerilla marketing and brand management.  My last few years with Mellow saw me as Sales and IMC Manager.  Fun, but really hectic stuff.
  • My last radio stint was as Program Director for 105.1 Crossover, a smooth jazz and easy-listening radio station. Which means I handle day-to-day operations of said radio station, which includes pretty much anything and everything that goes on the air.  I left the station in April earlier this year.

So what’s next for me?  I’m not closing my doors on radio.  In fact, I’m toying around with a few podcasts now, but I’m not actively looking for real 9-to-5 employment any time soon.  Sure, why not- if an offer comes my way that’s pretty much what I want to do and worth my while, but I’m actually enjoying the freedom and flexibility I have right now.

Ultimately, I see myself doing a lot of investing after a few more years.  In the meantime, I’d like to focus on a couple of small business ventures, and build it from the ground up.  I feel that I’m more than ready, with lots to offer, and I already have a few good ideas and market segments in mind.

Other Renzie Side Projects So Far

Just like any well-meaning dude living on his own, I’ve also managed to make some extra cash on the side doing other things.  Looking back, I feel like I actually made pretty good use of my time.  Though I think I may have done better saving up my cash and managing it better.  Here are some of the other things I’ve done in the past.

  • One of my first summer jobs was doing tutorial work: I’d teach English, Science and Math for kids, or take on elementary-level tutees.  Paid for my Debbie Gibson and Rick Astley tapes back in ’88.
  • I did lots of voice-over gigs in the late 90’s- mostly radio commercials, but some AVP’s and voicing over somebody else’s face on a TV commercial.  By the early 2000’s, I was doing more of this for the radio station rather than for the Makati-based production houses.
  • Speaking of production houses, I was at AdFarm for a couple of years.  Did voice-casting for various audio projects and maintained the audio library back then.  That stint at AdFarm also made me interested in digital audio production, which I pursued more later on at Mellow 94.7.
  • Hosting gigs for all kinds of parties and bar tours, and even corporate shows for all kinds of clients.  You get over the initial stage fright pretty quickly.  Took on lots of these jobs in the mid- to late 90’s.  And there was almost always something going on every weekend.
  • By the late ’90s, I was more into event management.  Over the course of seven years, I’d have done all kinds- from workshops and seminars, to gaming tournaments, to concerts of all types and sizes, to bar tours, corporate shows, below-the-line promotional activities, trade shows, job fairs, movie premieres, mall shows, local store marketing efforts, and even massive office Christmas parties.  Lots of fun, but I don’t think I can do much of this anymore at this age 😀
  • In the early 2000’s I got into the contact center business- mostly operations management.  I started out as a lowly phone-monkey like everyone else, but eventually worked my way up in a short span of time.  The largest team I ever handled was a total of about 240 people working 2 shifts.  It was a blessing for most radio dudes, since we all had a contact center stint at the time.  I eventually left E-Performax in 2003 to go full-time with Mellow 94.7 as head of the sales department.
  • As you can already tell, I’ve decided to explore the wonderful world of blogging and new media.  I started in March of 2007, but it wasn’t until October of 2007 that I’ve decided to take it more seriously.
  • In late 2007, right in between radio stints, I did a lot of content development for an Australian-based multinational, peddling all kinds of stuff online from pet supplies to industrial foam and clothing and apparel.  This was where I realized my passion for writing, and where I picked up my desire to learn more new media and search engine marketing.
  • Just before I left for the United States the first time, some friends and I put together some workshops specifically aimed at bloggers- blogging workshops focusing on topics such as blog monetization and managing traffic and all that.  Maybe I should do more of that while I’m here in town.
Tish, Alex and Erika.  Taken July 2008.
Renzie with the Blogging For Money crew: Tish, Alex and Erika. Taken July 2008.

What I Want To Do Next

I love meeting new people- mainly for the purpose of networking and business. I love tossing great ideas around, watching them mutate into something no one’s ever imagined. Most importantly, I love keeping my life stress-free and easy-going.

If anything, the contrast of my new lifestyle against the hectic life of a media executive has taught me much.  In the end, you really have to ask yourself: what exactly do you want to do for the rest of your life?

I’ve stepped up my efforts to keep on working out, for a change.  I got me a cool camera and now I’m trying to learn as much as I can about digital photography.  I’m very much still into blogging, but I want to take it up a notch- get my hands dirty some more with new media, podcasts and viral videos.  Then there’s more web development I can get myself into- with today’s resources available online, it’s never been this much easier.

When I get back to Los Angeles, part of the whole plan is to get a place of my own- and then get into lots of cooking and baking.  With that, take lots of pictures, and put it up on my food blog.

I want to get into the business of travel and group tours.  I want to learn more about real estate as a viable means of investing.  I’d like to go diving.  I’d like to put up a couple of online stores.

Let’s see what happens over the next several months.

Renzie’s Family

I got me a sister who’s doing well in Los Angeles and a brother who just got married.  Dad passed away from cancer earlier this year, and I thought it would be great to keep Mom some company, since I actually have more time to do traveling now, and lots more free time on my hands.

I had the pleasure of reconnecting with family- both on my Mom’s side and my Dad’s- just this year.  Something I’ve never quite been able to do while I was neck-deep in work.

My immediate uncles, aunts and cousins from the Baluyut side of the family have, for the most part, always been based here in Metro Manila.  In the course of my job, I’ve somehow managed to discover other Baluyuts out there, and thanks to Facebook, actually reconnected with some cousins I’ve never met before (we’re all trying to sort out the familial ties, but no one has an actual family tree for reference).

Thats me with my Uncle Juns family, including my cousin Bianca and my Aunt Sylvia.  With us this afternoon is Mom, my sister, my brother and Tita Lina.
That's me with my Uncle Jun's family, including my cousin Bianca and my Aunt Sylvia. With us this particular afternoon is Mom, my sister, my brother and Tita Lina. Taken August 2008.

Last July, Mom and I managed to visit family in Butuan City.  It was a great experience for us both; Mom hasn’t been back in the Philippines in sixteen years, and it was really my first time in Mindanao.  For me, it was just a good feeling to latch on to a the concept of family for a change, having had living so independently for the past 15 or 16 years, mostly without much in the way of family contact.  It was cool just catching up, talking about family stuff they wouldn’t normally discuss with me when I was a kid, getting to know cousins I’ve only met for the first time, and basically just getting involved in family affairs.

It was the first massive Viloria family reunion in the Philippines.  Those are my cousins camwhoring it up with my Grandfather, whom they havent seen in years.  Taken September 2008.
It was the first massive Viloria family reunion in the Philippines. Those are my cousins camwhoring it up with my Grandfather, whom they haven't seen in years. Taken September 2008.

As for the Viloria side of the family- I’m just happy to have been able to hang out with my cousins even for just a few days– some of whom I haven’t even seen in years.  Thanks to my more flexible lifestyle, it would seem that I would be doing a lot more traveling, and I’ll definitely come visit them in Toronto, Boston, Vancouver, or the UK.  Should be lots of fun.

At my grandfathers 84th birthday at the family farm in Zambales, August 2008.
At my grandfather's 84th birthday at the family farm in Zambales, August 2008. I don't think that's even half of my immediate family on the Viloria side.

Renzie’s Massive Blog Efforts.

At the time this blog was created, it had only recently occurred to me that, while I have been working for some fine companies for the past 14 years, I really have nothing to show for it.

Thankfully, in the summer of 2007, I got the chance to seriously re-evaluate my life- at least figure out exactly what I wanted for myself and how am I supposed to go about getting what I want. Bottom line: I want my own businesses. I want my own companies. But in order for me to do that, I have to develop and fine-tune my areas of expertise.

At this point, I have lots to offer: I do a lot of marketing- under which falls events management, brand management, internet marketing, etc. I’m a more-than-decent writer and editor. I know a lot about radio broadcasting, media and advertising. I’d like to think I’m a decent host and voice talent. So all that can be channeled into successful business ideas. Finally in May 2007- I started to work on it.

As I am immersed in traditional media, I’m also a strong advocate of New Media- I blog a lot, and I have quite a number of blogs at the moment, and I help beginner bloggers find their way. Along those lines, I’m learning as much as I can about Internet Marketing (including Search Engine Optimization/Marketing and Social Media Optimization), E-Commerce and Online Trading.

I say it’s a “massive blog effort” only because I feel like I have bitten off more than I could actually chew. The appeal of blogging to me is that I finally have a channel to say what I want, communicate exactly what I feel without the constraints of having to think about the institutions I represent.

True freedom of expression right here. This blog is actually one of the first efforts I’ve made. It wasn’t until November of 2007, however, that I have decided to make my blog efforts geared towards monetization. Since then, I have already set up variety of blog projects, mainly as a way to showcase the things I feel passionate about, and to learn about blog-building, SEO and html/css as I go along.

Currently active blogs include:

  • This one, “The Life & Times of The Renzie Man”. You’re reading it now.
  • One on blogs and blog-building, “Blog. Blogger. Bloggest!” Geared towards beginning bloggers and those only starting to get into New Media.
  • Another one on reviews: Dining Out, Travel, Spas, Hotels, Tech, Pop Culture. “Renzie’s Rants and Raves!” tends to be more opinionated than most of my other blogs.
  • “My Thoughts In Stereo” is all about music, including the FM radio industry, factoids on songs and artists, media research, and the occasional lost music video.

Other blogs in the works include the following:

  • A blog on gaming
  • A blog on my favorite TV shows
  • A blog on business- management, marketing, communication, e-commerce
  • A blog on food
  • A blog on movies
  • A blog on entrepreneurship- making money online, etc
  • A blog on writing and SEO
  • A blog on English usage

Unless something else tickles my fancy, I would have to say that these will have to be it for now.

For social networking, we have the aforementioned Facebook. We also have one on Multiply. But we also have profiles on Friendster, MySpace, Flickr, Flixster and Tagged.

So yeah. Wow, that’s a whole lot of stuff to keep track of, huh? I suppose maintaining them is gonna be a bitch. At least until I figure something out.

Oh well.


9 thoughts on “All About Renzie!

  1. Hi Renzie! Met you at Kape Isla workshop with Butch Dalisay. Hope to bump into you again at other blogger events. And hey! Any time you wish to try yoga out, let me know! It is known to help normalize the organs and speed up metabolism at some point. Who knows! You may just like it. 🙂

  2. Pleased to meet you too, Jane! I’m glad you mentioned yoga- I’ve actually re-enrolled myself in a gym a month ago to shed off some extra poundage 🙂 So if there’s anyone who needs organ-normalizing and metabolism sped up, it has to be me.


  3. Hi Renzie,

    Maybe you have heard of Judy Ann Santos’ upcoming birthday gift to herself, an Independent Philippine Film – PLONING. We have the teaser trailers coming out on March 22 and 23, 2008 with the Official Trailer out on March 25, 2008. We would like you to check it out. You can get the information at the following site:,

    Panoramanila Pictures would like to give a refreshing look of the Philippines by releasing this love story as told by the locals of Cuyo Island in Palawan. The Philippines has always released films in the past based on sex, violence and gambling trade and they would like to change all that. The Film will have a roadshow in Singapore, Dubai, London and New York City.

    We can provide you press seats for the media release of Ploning. We look forward to your support.


    Michael M. Abasolo
    Mobile No. 0922 8262621

  4. Hi,

    I was just browsing on the net today trying to look up food delivery contact numbers. When I clicked on one link which showed some numbers I didn’t realize its a personal blog site. You have a nice blog site. I like the picture you have with your cat. Obviously, it’s the cat that catches my attention :), I love cats and we have 3 at home. Actually, i’ve read a couple of your blogs and found it very interesting.

    Anyway, just dropping by 😉


  5. Hello Cris. Thanks for stopping by.

    I realized I had to make a post on delivery numbers since my friends would always call me up and ask what the delivery hotlines are. Seems I’ve been ordering regularly enough to actually memorize them- which was how I came up with the post Living Solo: Fast Food Fare.

    Feel free to share the information by linking me to your blog.


  6. Asia Pacific Ads – CPA and Affiliate Network

    Start earning money from your website/blog or emailblasts. Now in the Philippines! Don’t miss this opportunity.

    We have got the ads for you to show. Just sign up, login, copy and paste the code for each campaign into your site – and you start earning.
    We got banners in all kinds of sizes and even text ads. They fit everywhere! Each ad campaign includes your unique affiliate ID and you can track how much you earn in real time.

    You get paid every month on the 25th. So what are you waiting for? Go to and click on affiliates/publishers to sign up.
    Most campaigns are CPA – Cost Per Action, so you will get paid when someone subscribes to a newsletter or a lead or action is made. From time to time we have CPC – Cost Per Click campaigns, as well as CPM.

    If you need any help you can email us at: or call us at 02-914 5157

    Best regards,
    Anders Barris
    Asia Century Multi-Advertising, Inc.

  7. My media English-usage watch has begun!

    June 24, 2009

    Dear Renzie,

    Rather than just be a passive spectator of serious English misuse in the major broadsheets and TV networks, I have decided to start my own media English-usage watch to help their writers and editors fight grammatically and semantically fractured English. I have therefore created a new section called “My Media English Watch” in Jose Carillo’s English Forum, and I trust that you’ll find its maiden effort to help curb serious English-usage atrocities in media not only instructive but enjoyable as well.

    A story explaining my rationale for “My Media English Watch” leads the Forum’s new features package for this week. I’m sure you’ll enjoy reading the other stories in the package at your leisure when you’re done with your English shoptalk inside the Forum.

    Here’s the full story lineup:

    THIS WEEK IN THE FORUM (June 20-26, 2009):
    •My Media English Watch: Pockets of Atrocious English in Philippine Newspapers (Time for the print media to start or tighten their own internal English-usage watch)
    •Advice and Dissent: 1-Millionth English Word Promoter Calls His Linguist-Critics “The Horror!” (He hits back at them for calling his word-count “hokum”)
    •Essays by Jose Carillo: The Tree of Life (Thank heaven for PCs, laptops, and Broadband!)
    •Getting Deeper into English: Kurt Vonnegut’s No-Nonsense Advice on Writing with Style (And he meant it not only for newspaper reporters and technical writers!)
    •News and Opinion: Business Executive Proposes Longer Basic Education in the Philippines (But will it improve the quality and employability of our graduates?)
    •Getting to Know English: Lesson #8 – Rules for Preposition Usage (Grammar things you wanted to know all this time but were too embarrassed to ask!)
    •Time Out from English Grammar: What Malcolm Gladwell, King of Pop Social Science, Has in Mind Next (He’s thinking of writing “a really nerdy book”!)

    See you at the Forum!

    With my best wishes,

    Joe Carillo

  8. What a impressive post! I did a kind of blogging for dummies over on one of the CPA Marketing forums and I thought it was too easy for them, but the number of emails I got asking questions just like what you addressed was unbelievable. As young people today we have grown up with computers, but it’s easy to forget that even individuals just a a couple of years older have not! Really good post! 🙂

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s