Make Use of Online Directories!

Just like any business entity- your continued success depends on your ability to get more people to know about you and your products, services, activities and ideas. It’s no different for your online assets- a steady stream of new traffic can only be good for you.

This is where internet marketing comes in- there are a lot of things you can do to drive traffic into your sites. You can do advertising- which makes for good results, but can be rather cost-prohibitive (whether you go print, radio or online), particularly if you’re still starting up, or if your promotional budget isn’t enough to support it at the moment.

Still, there are more cost-effective ways to get clients to find you and your website. Personally, I’m trying to find all these online directories to list my blogs in- and one site that looks promising is the Asian Business Directory. There are a whole lot of categories- covering pretty much a wide spectrum of possible businesses, and probably a lot more later on as more people sign up for its service.

Nevertheless, it makes good sense to sign up as early as now- get first-mover advantage, and all that. Take a look, for example, under ‘Blogging’- there are only a few entries under that category- about 15 blogs- when there are thousands of bloggers in the Philippines alone that could make use of a little more online publicity.

Remember that directory listings greatly help not only in generating traffic for your website (or blog), but it also helps boost your Google PageRank and your discoverability. And that can only be a good thing- particularly if you’re more into optimizing your site and monetizing it.

Cheers, everyone!

A Chat with Elaine of Yehey.com

The following post originally came out in one of my other blogs, “Blog. Blogger. Bloggest!”. Check out the rest of that blog for more insights on the world of blogs and blogging. Particularly useful for you who are just starting to blog, and those wanting to build better blogs. Enjoy!

Interaction outside the usual blog channels should always be a part of your development as a blogger. It is through interaction that you learn not only how your blog fares along with other bloggers’, but also far more importantly, gives you a chance to develop friendly, working relationships with other bloggers like yourself.

I see it as this blog’s mission to somehow paint a picture of the blogosphere- both local and global. And as a naturally chummy person, I like tossing ideas around with fellow bloggers, clients and industry partners.

The guys of Yehey.com have been rather active in the New Media scene lately- and they have to! After all, the bulk of their business is pretty much online.

They’ve just wrapped up a very successful Bloggers’ Food Tour (the one at TriNoma, some three weeks ago), and now they’re inviting another one hundred bloggers to come hang with the brains and talent behind the HappySlip vlog series on YouTube- Christine Gambito herself.

(Which, incidentally is Thursday next week, 07 Feb 2008, at the Mag:net Cafe in Bonifacio High Street. The fun starts at 11 AM, so make sure you register with Yehey here so you don’t miss out on all the HappySlip Gambito goodness!)

Anyway, I was able to catch up with Elaine Uy, Marketing Manager of Yehey (who was nice enough to invite me to the HappySlip event! Yay!), and I asked her how the Bloggers’ Food Tour worked out for Yehey.com.

First off, I asked her whose idea it was to make use of blogs and bloggers to promote the TriNoma restaurants. Here’s what Elaine said:

Yehey! has been in contact with TriNoma even before they opened their mall, trying to cook up a partnership on how to create a buzz online. Then the Taste Asia in MOA (The SM Mall of Asia) happened. Since Yehey! has been supporting the blogger community and because of the obvious success of the Taste Asia event, we thought of organizing our own for TriNoma.

I also wondered if Yehey! would be tapping blogs and bloggers for their upcoming promotional activities. Elaine gives us a rather interesting tip:

We will try to incorporate the blogging medium in most of our campaigns. Just like in our second event of the year, the Happy Slip Meet-and-Greet (done) in coordination with the Department of Tourism.
We’ve been also receiving inquiries from other companies such as Chowing, P&G, among others in organizing a blogger event for them. I guess most major companies now see the benefits of blogs and how it could greatly influence other people in patronizing their products or service.

Sounds interesting, doesn’t it? But who’s to say an event is an actual success? Take for example the last Bloggers’ Found Tour at TriNoma, what would be Yehey’s tangible measures to say, “Yeah, that event was a success”? Elaine says Yehey! keeps tabs on the results in the search engines and other community-based sites and the whole viral marketing effect.

So just how successful was it?

The result of the food tour is phenomenal that in just one week, there are 19 results for “Trinoma food tour” at Technorati, and a thousand plus results for Trinoma at Technorati. In Google, first page alone (of keyword “Trinoma food tour”) is all about the event – first result is the Trinoma co-branded site. There are over 10,000 search results. And in Multiply, there are more than 400 blog results for “Trinoma Food Tour” and 750+ photo album results for the same keyword.

And so was TriNoma and Ayala Malls happy with the outcome of the event?

Yup, very much and better expect more events hosted by Trinoma. Given the results, TriNoma is planning on making succeeding events for their mall and possibly extend it to the rest of the Ayala malls.

What about the various participating food merchants of TriNoma? What sort of feedback has Yehey! received from them? Elaine shares this:

The best example would be the La Maison (hope you were able to meet the most accommodating manger, Mr. Robi Caguiat) that hosted an appreciation dinner for teamyehey the following week, thanking us for the exposure and raves they got from the tour. Even the band – Sound got in touch with us to see what bloggers got to say about their music.Of course, who can forget Cabalen? I heard they offered AJ (of Bakla ako blog) for a free dinner for 5 or something like that. As you can see, these establishments- whether aware or unaware of what blogs are and what the internet is all about- have identified the promotional effect it could do to their brands.

Now there are a lot of other bloggers that have heard about the last Food Tour, and want to join the next event for bloggers. If Yehey! plans to mount more promotional activities with blogs and bloggers thrown in the media mix, and if there are other bloggers out there who would want to get in on the action, I asked Elaine what her advice would be for those who missed out on the last Bloggers’ Food Tour.

Be more proactive and join the fast growing blogging community. More and more companies are sponsoring events for the bloggers. And who wouldn’t want free food, entertainment or what-have-you in exchange of your opinion and influence which you freely give out anyway?

Who wouldn’t indeed? As for me, well, as long as there’s free food, I’m there. I even have pictures to prove it

Cheers, everyone!

Trinoma, Yehey.com and The Hundred Hungry Bloggers.

The following post originally came out in one of my other blogs, “Blog. Blogger. Bloggest!”. Check out the rest of that blog for more insights on the world of blogs and blogging. Particularly useful for you who are just starting to blog, and those wanting to build better blogs. Enjoy!

Renzie’s Note: The TriNoma Bloggers’ Food Tour finally pushed through on 09 January 2008. One-hundred fifty bloggers were invited- and with an invitation to eat the best TriNoma has to offer + win some prizes- how could you say ‘no’ to that, huh?

Read up on my blow-by-blow coverage starting here. You can also check out Food Tour pics here on my Multiply, and read another of my write-ups here.

Cheers!
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The Trinoma Food Tour kicks off in a couple of days, and already the local blogosphere is abuzz with promises of real-life networking coupled with feats of rampant and wanton gluttony.

OK, so maybe I’m exaggerating.

But Yehey.com did make the announcement last week, and one hundred brave bloggers answered the call- already licking their chops, readying their gear and doing some preliminary networking with the others.

The destination: TriNoma- that swank new mall at the corner of EDSA and Quezon Avenue. To be completely honest, I’ve never been there myself, and I suppose this Food Tour would be the perfect opportunity for me to check it out.

Are You On The List?

The Food Tour happens on Thursday, 13 December, at 2-ish in the afternoon. As you would probably expect, the invitations were snapped up like hotcakes, as bloggers were required to register beforehand with Yehey.com.

Special thanks to Ms. Noemi for giving me an early heads-up- I think I was the 45th person to have made it on the list. If for some reason you’ve submitted your details to Yehey, but haven’t been contacted yet, it’s probably worth your while to check if you’re on it. Have a quick look the list The Hundred Hungry Bloggers here, or maybe you can give Yehey! a quick call, just to make sure.

I’ve actually been in touch with a few who have submitted their details but haven’t received their confirmation emails yet. But that was a few days ago, and I’m sure Yehey has been able to straighten things out by now.

What’s The Plan, Stan?

Quite an ambitious feat, I would imagine, for Yehey to keep the bloggers organized for the duration of the event. Check out Trinoma’s participating restos here.

All bloggers have to register when they get to TriNoma on Thursday. They will then be grouped into five “expedition parties”; each group (of 20 bloggers) being marshalled by a Yehey! rep, and then led to one of five food areas to check out.

Each group has 30 minutes to sample as much as they can from the food merchants in the designated area before moving on to the next area. Eventually, all groups will have tried out all the food ‘zones’, and be totally stuffed out of their mind.

Dude, that’s two-and-a-half hours worth of eating. You move to a merchant, eat some, then move to another, and eat again, and keep on doing that for 150 minutes.

The event will be capped off by cocktails, a raffle, and swag bags for everyone.

Things To Do at the TriNoma Food Tour.

Just a little heads up for all those attending- more than being just a massive food treat from the good guys of TriNoma and Yehey, the Food Tour is a great time to do some real-life networking, not just with fellow bloggers, but also with potential clients from the food merchants.

Take lots of pictures, and take down a lot of notes, maybe even blogging on the fly. There’s sure to be whole bunch of things to write about.

If you feel like doing a little homework, get to know some of your fellow bloggers beforehand- especially you share common interests with. Trade contact details, swap stories, and exchange those very valuable links to each others’ sites!

That being said, I will see all you other ninety-nine chicks and dudes at the Food Tour. Let’s eat, drink, be merry and blog all about it!

Cheers!

New Job, New Challenges!

It can only be a good thing, I suppose.

I’ve recently been fortunate enough to land a stint as Program Director for 105.1 Crossover. Yes, I’ve joined up with the station last month, and while there’s a whole lot of work to do, it sure is very exciting stuff!

For a while there, after my “retirement” from Mellow 94.7, I thought I had enough of the radio biz- which was why I ventured into setting up my own small businesses, the whole SEO-SEM-SMO stint, the consulting gigs, etc. It wasn’t long before I realized that, once a radio dude, you’re forever a radio dude.

In fact, Silvio Dante couldn’t have quoted The Godfather 3 better: Just when I thought that I was out, they pull me back in. Always did love The Sopranos (watch it if you haven’t already! Get the DVDs!).

No there wouldn’t be a reformat- we’ll still be playing all the good ol’ smooth jazz, R&B and easy listening favorites everyone has enjoyed all these years. If anything, we’ll probably throw in more of those favorites- especially more 90’s and maybe some more 2000’s. Maybe we’ll toy around with some music genres we can throw into the Crossover mix, who k