Does Renzie Make Money Blogging?

Share This Post: advice on blogging and internet marketing, with Renzie Baluyut.

A friend of mine asked me if I actually made money out of my blogging efforts.

The answer is: yes, I do, but not as much as I would want to. At least not yet.

It is not uncommon for new bloggers to get into the blogging lifestyle for the sole purpose of making money. So let me make one thing clear to all of you: there is no get-rich-quick-formula to blogging, contrary to what you might see in ads, or hear about from some friend of yours, or a friend of a friend of a friend, etc. You get the idea.

But yes, you can make money from your blog. However, just like any serious venture, you have to be willing to put in all the hard work that comes with it. You need to do things the right way, you need diligence, and above all, you need to have a real passion for discovering and sharing.

Yes, there are bloggers out there who make a substantial passive income from their blogs. Now you have to imagine the kind of work they must have put in to get to that point. It’s going to take patience and time. And a whole lot of effort.

Do I make money from blogging? A bit, yes. But mostly I get to land blogging gigs, or consultation gigs for clients, as well as get lots of free stuff.

As for me personally, I do make some money with my blogs. But nowhere near the kind of passive income some of my more successful blogging colleagues are making though. My main source of income really is from projects I get when the occasional client likes the way I write, so they ask me to develop content for their sites. Others ask for my help in getting a blog started. Still others enlist my aid on marketing ventures, or for projects that require a great deal of promotion, advertising or events management.

So while I don’t make that much money blogging, I do make cash from all sorts of gigs, projects and business ventures as a result of my efforts. I’d say I make enough. I’ve finally left the corporate world in early 2008, and no, I have no plans of heading back. I love the freedom and flexibility of being a digital entrepreneur, online freelancer and marketing consultant.

Then again, I’m not completely contented with my achievements so far. In fact, my long-term goal is to generate a substantial passive income from my blogs.

As far as making more money for yourself is concerned, there are many ways to go about this with your blog. Plug in all the Adsense/Chitika/Widgetbucks modules all you want, or go ahead and put up an Amazon A-Store or two, sign up for all kinds of affiliate marketing programs– the internet is full of all these make-money-from-your-blog strategies.

For me, I believe it’s still about content. Real stuff. Doesn’t have to be popular stuff, but at least something that appeals to a niche enough audience who are about as passionate as you are with the same things.

And you know what would help as well? A whole deal of internet marketing, search engine optimization, and a great deal of networking.

Tell you what, there are a couple of online talks going down that can really help you out if you’re serious about making money off your blogs.

First up, there is a webinar on how you can make money writing blog reviews and news articles on Sept. 17, 2009 at 7pm, Philippine time (GMT +8:00). It’s an online talk, so you can conveniently plug in from anywhere, as long as you have a decent PC or laptop and a stable internet connection. If you want to make some money blogging, or at least want to find out how, then go ahead and register right here, and attend the workshop once you get the confirmation. This particular webinar is free, so all you have to do really is register for it and attend it.

Next, you have slightly more intensive series of webinars– a certificate course where you can learn some real tips on how to optimize your site and make it more discoverable and search-friendly. I’m attending it myself, as I feel I have a serious need for it. You have a certificate course on Search Optimization Techniques, on October 6 (Tuesday), 8 (Thursday) and 10 (Saturday), 2009. All three classes are scheduled from 6:00PM to 8:00PM Philippine time (GMT +8:00). For that 3-day course, you can register for the series, and know more about payment details here.

Lastly, there is another online certificate course, but this one is all about link-building techniques, and is also spread out over 3 days: October 13 (Tuesday), 15 (Thursday) and 17 (Saturday), from 6 to 8pm. It is a direct continuation of the SEO certificate course, and for this set of webinars, you can register and know more about payment details here.

All of these courses are being conducted by Janette Toral, one of the Philippines’ foremost authorities in e-commerce and internet marketing. So yes, you will be in very capable hands.

So there you have it, if you want to make money from blogging, you’ve got three venues to learn how. I’ll be there myself, so I’ll see you then.

Cheers, everyone.

Setting Up a New Blog

this week with Renzie.

Setting up a blog isn't easy, but if you do things right, your efforts can pay off rather nicely.

I’ve been occupied the past couple of weeks with this latest online project of mine.  I bought a few new domains for myself, and started developing the first in a new line of blogs.

While most of the content had already been made beforehand, it’s the editing that’s been taking up most of my time.  Tagging up a hundred+ posts can really wear you down.  Over the next couple of days, I’m gonna have to reformat the original embedded vids and pics, and work on those dead links.  

There really is so much more to blogging than just churning out blog posts.  In fact, a big part of any serious blogging effort involves a lot of other things like search engine marketing, html & css know-how, a working knowledge of social media optimization, among others.  It would also be great if you’re into graphics yourself, or if you can do your own programming.

That’s not even considering the business part of your blog.  It’s all about generating a steady flow of traffic, embedding the codes for all kinds of advertising and affiliates, and eventually making some decent cash from all that hard work of yours.

And any professional blogger knows that it’s gonna take patience and time.

Nevertheless, all that hard work can pay off rather nicely.  

That new blog of mine will be up and running in a few more days.  Just need some editorial work done on it.  Well, a lot actually.  Hoping things turn out alright for it.

I’ll let you all know once I’m ready to go live.

Cheers, everyone.

Make Use of Online Directories!

Just like any business entity- your continued success depends on your ability to get more people to know about you and your products, services, activities and ideas. It’s no different for your online assets- a steady stream of new traffic can only be good for you.

This is where internet marketing comes in- there are a lot of things you can do to drive traffic into your sites. You can do advertising- which makes for good results, but can be rather cost-prohibitive (whether you go print, radio or online), particularly if you’re still starting up, or if your promotional budget isn’t enough to support it at the moment.

Still, there are more cost-effective ways to get clients to find you and your website. Personally, I’m trying to find all these online directories to list my blogs in- and one site that looks promising is the Asian Business Directory. There are a whole lot of categories- covering pretty much a wide spectrum of possible businesses, and probably a lot more later on as more people sign up for its service.

Nevertheless, it makes good sense to sign up as early as now- get first-mover advantage, and all that. Take a look, for example, under ‘Blogging’- there are only a few entries under that category- about 15 blogs- when there are thousands of bloggers in the Philippines alone that could make use of a little more online publicity.

Remember that directory listings greatly help not only in generating traffic for your website (or blog), but it also helps boost your Google PageRank and your discoverability. And that can only be a good thing- particularly if you’re more into optimizing your site and monetizing it.

Cheers, everyone!

Preparation + Opportunity = Success

The following post originally came out in one of my other blogs, “Renzie Baluyut Online”. Check out the rest of that blog for more insights on the world of blogs and blogging. Particularly useful for you who are just starting to blog, and those wanting to build better blogs. Enjoy!

I remembered it hit me in the face when I saw it on an E! True Hollywood Story or something. It was a story about Keenen Ivory Wayans. You may know him as a successful and talented actor, comedian, director and producer- but for me, I will forever associate him with one of my most favorite sketch comedy shows of all time, “In Living Color”.

Shout-out to my sister for getting me Season 1 on DVD, by the way. Great stuff.

Now from what I remember (I could be wrong, so bear with me), Keenen had always wanted to be a cast-member of Saturday Night Live- which has always been the benchmark for TV sketch comedy, even to this day. For some reason, he never made it into the show- but it didn’t keep him from honing his craft, working on writing and directing and producing.

It wasn’t long until he got noticed- this time, a TV network (FOX) presented him with the opportunity to have his own sketch comedy show- which we now know as “In Living Color”, and which I think at the time was positioned against Saturday Night Live.

The show was groundbreaking. We know it now as the show that helped jumpstart the careers of Damon Wayans, Jim Carrey (back then credited as James Carrey), David Alan Grier, Jennifer Lopez (she was a Fly Girl!), and Jamie Fox. “In Living Color” went on for five seasons, until 1994- which was still a very respectable run for any TV series.

Brothers Damon, Shawn and Marlon Wayans all had fairly impressive movie careers already going on at the time the E! True Hollywood Story was done. I remember them crediting big brother Keenen for drilling into their heads this simple, but very important equation:

Preparation + Opportunity = Success.

And it has been a source of inspiration for me ever since. The story was something I’ve shared with people I’ve worked with- not just at the radio stations or the contact centers I’ve seen action in, but also with clients and friends.

It teaches us that success depends on two things: One- the amount of effort you put in to honing your craft, making yourself more marketable, essentially building yourself up. And Two- getting yourself into a position that opens doors for you, and grabbing the chance to showcase your skills when the opportunity presents itself. You need both to achieve success.

And yes, I believe in that.

It’s no different for blogging. Building up your blog is the ‘Preparation’ part of the the equation. It gives you a chance to develop your writing skills, to get into the habit of churning out good content, and get completely immersed in the blogging lifestyle.

The ‘Opportunity’ part comes in when you start marketing your blog. You allow more people to check out your work, and you also put yourself in situations where you can get noticed by the people you want. You’ll never know what you can find out there: making new online friends, getting offered to write for a blog network, getting invited to blogger events, being asked to talk about your blogging experiences at a workshop- the possibilities are endless.

In fact, blogging presents a lot of opportunities for anyone who’s serious enough with it. Check out this posting for jobs for bloggers just for this month. And the way things are going, there’s a rising demand for good, quality content- a need that can be filled if writing is your game.

So do you think you’re ready? If so, then good for you- get yourself out in the spotlight and show us what you got. If not, well then keep building yourself up- and hope that, next time the opportunity presents itself- you’ll be ready this time.

Building Your Online Authority Through Your Blogs.

The following post originally came out in one of my other blogs, “Blog. Blogger. Bloggest!”. Check out the rest of that blog for more insights on the world of blogs and blogging. Particularly useful for you who are just starting to blog, and those wanting to build better blogs. Enjoy!

Even as I write this blog on blogging, I know I’m hardly an authority on the topic, knowing that there are so many others who have come before me- bloggers, and various other blogs about building a better blog.

The beauty of blogging, however, is that everything you write about is all about you and your experiences. Who knows? Maybe in a few years, I might actually just turn out to be a blogging guru of sorts. Or some authority figure in some other way.

In fact, when blogging, you should never be afraid of what people think, or if what you write about is right or wrong. Of course we all try to get our facts straight as much as possible, but beyond that, it’s the whole “human” side of blogging that makes it so appealing. It doesn’t get any more personal than that.

Authority is something given to you by your readers. I’ve known some not-so-heavy hitters literally become online superstars, and conversely, some real-life bigshots who are virtually unknown by the denizens of the blogosphere. You can be a complete unknown in a certain field- but as long as you’re honest about what you post, and write from your experiences and opinions, and get people to read about you- it’s really all you need.

For example- I’m not exactly a food critic by profession- I don’t have a magazine column or a lifestyle section with my name on it on a newspaper. But I do have a genuine love for food (hence the girth), an appreciation for quaint, cozy hangouts, and I’m sure there are people out there who either would:

• a) like to read about food and quaint, cozy hangouts or
• b) like to share their thoughts about their own experiences on food and quaint, cozy hangouts.

In any case, it’s a very viable target market. I don’t have to be an authority figure just yet, but eventually, as I fill up my blog with more reviews on food, and stories of other cozy places, and links to other good reads, then perhaps more people will come read what I have going on, and keep coming back for more.

When that time comes, when people actually keep coming back to your blog to read about what you think about things, and when they bother to leave a comment, or interact with you in some way, then in a way, they have given their vote to you. They have given you some authority by simply patronizing your site.

So what’s the plan? If I want to be recognized as a food critic, or at least one who recommends good food and quaint, cozy spots- then I’d better get down to writing about things along those lines.

Which is exactly what I’m doing now, as I’m taking bites out of this huge meatball sandwich I’m enjoying right now at this lovely little Italian deli/pizzeria called Fratelli’s. My review of the place actually comes up in a separate blog entry elsewhere.

Keep blogging now, and authority comes later from your readers and regulars. Regardless of your stature in the real world, your online authority depends on the amount of work you put into your blog.

Personally, I’d tell you to build up both. Both online and offline authority. It’s a great exercise in building and marketing the brand that is you.