Make Use of Online Directories!

Just like any business entity- your continued success depends on your ability to get more people to know about you and your products, services, activities and ideas. It’s no different for your online assets- a steady stream of new traffic can only be good for you.

This is where internet marketing comes in- there are a lot of things you can do to drive traffic into your sites. You can do advertising- which makes for good results, but can be rather cost-prohibitive (whether you go print, radio or online), particularly if you’re still starting up, or if your promotional budget isn’t enough to support it at the moment.

Still, there are more cost-effective ways to get clients to find you and your website. Personally, I’m trying to find all these online directories to list my blogs in- and one site that looks promising is the Asian Business Directory. There are a whole lot of categories- covering pretty much a wide spectrum of possible businesses, and probably a lot more later on as more people sign up for its service.

Nevertheless, it makes good sense to sign up as early as now- get first-mover advantage, and all that. Take a look, for example, under ‘Blogging’- there are only a few entries under that category- about 15 blogs- when there are thousands of bloggers in the Philippines alone that could make use of a little more online publicity.

Remember that directory listings greatly help not only in generating traffic for your website (or blog), but it also helps boost your Google PageRank and your discoverability. And that can only be a good thing- particularly if you’re more into optimizing your site and monetizing it.

Cheers, everyone!

Fixing and Re-positioning This Blog.

To be completely honest, I may have neglected this blog a bit- it’s been weeks since I last posted anything here. Mainly because I’ve been working on a few other projects these past couple of months.

The good thing is that is has given me a sort of clarity- an understanding of what this blog is supposed to be in the grand order of things.

I was just reading Aaron Wall’s SEO Book the other day (which is a highly recommended read, if you haven’t checked it out yet), and it sorta gave me an idea of how to go about fixing up my site.

Simply put, I have to consider three very basic things:

1. Who’s my target audience? Or more like, who would I want my blog to appeal to?

2. What do I plan to offer? Exactly what kind of content do I plan to put in “The Life and Times of The Renzie Man?”

3. What makes this blog different from all the millions of other blogs out there?

Those things considered, lemme go ahead and figure out what this blog really is all about. Here we go…

My Intended Target Market.

Who do I want to talk to? I want to reach out to an online audience who’d like to know how it is to live in the Philippines, from the point of a 30-something dude. That means reaching out to all kinds of travellers, locals interested in the bachelor lifestyle, my fellow Filipinos abroad who’d like to have a glimpse of home, and pretty much anyone genuinely interested in me- though I can’t imagine who, and exactly what kind of people those would be :).

What Kind of Content Would Be in this Blog?

This blog is a personal blog masquerading as a lifestyle-oriented piece of work. So while it is definitely something for shameless self-promotion, it aims to share useful tips, articles and opinions along the lines of…

• Bachelor Living in Metro Manila.
• Living Life Easier - Work-life Balance Tips and other useful bits of info to get the most out of our 24 hours a day.
• Workplace Woes and Worries- Don’t quit your day job- but don’t let your life revolve around work either.
• A Healthier Lifestyle- my attempt at losing the extra weight at least.
• Fun in Metro Manila- where to dine out, great spas to visit, local destinations, etc.
• My current projects
• Making money online- a little extra cash is always good, wouldn’t you agree?
• What I’m into- again, it’s all about me.

My Unique Selling Proposition.

The truth is, the blog is all about me, and therefore, I am selling me. This blog represents one of my first efforts in blogging. It is a true online journal of me and my little misadventures, not some blog meant positioned towards a particular niche. Of course I will come up with a concept blog from time to time, or pursue some online project- yeah, I’ll be linking it up here, so anyone who’s also interested can also check it out.

Now that I’ve pretty much figured it out, let’s get back to blogging now, shall we?

Diddling with Del.icio.us

The following post originally came out in one of my other blogs, “Blog. Blogger. Bloggest!”. Check out the rest of that blog for more insights on the world of blogs and blogging. Particularly useful for you who are just starting to blog, and those wanting to build better blogs. Enjoy!

I was playing around with my del.icio.us account the whole day today, mainly trying to figure out how to slap a del.icio.us script at the footer of each post, versus just having one at the side of my blog.

Del.icio.us is a free social software web service for sharing web bookmarks. See, there used to be a time when you’d bookmark your favorite websites from whatever PC you’d be using at the moment. Del.icio.us takes all that bookmarking several steps further because, not only can you store all your personal bookmarks on an easy-to-use, easy-to-access online account, you can also share your bookmarks with other people, as well as check out what other people are bookmarking.

So in essence, del.icio.us allows you to create your very own list of links, categorize it, and share it with others. You can access this list anytime you’re online, so you can practically bring your list of links and bookmarks to any PC or laptop you’re working on.

As a blogger, you want this service. For several reasons:

1. On the front page, you can see what are the hottest topics/pages/blogs at any given time. You’ll want a quick way of finding the newest, or the most popular resources online, especially on subjects related to your blog.
2. It’s a great way to market you and/or your brand, or in this case, your blog. You would want to use del.icio.us to promote your blog and your individual blog entries with other people.
3. It’s really meant for networking. You’d want to hook up with people who also look for the same things you do, and share bookmarks with them, as they share theirs with you.
4. It’s a great way to archive your blog. Del.icio.us allows you to keep track of what you’ve already written or what you still want to write about.

Check this out: Roland Piquepaille has a great read on how he uses del.icio.us. Sign up for del.icio.us by visiting their website. For more information on del.icio.us, read more about it on Wikipedia here.

I hope this has been useful. Enjoy!

share this on del.icio.us!

How Serious Is Your Blog?

The following post originally came out in one of my other blogs, “Blog. Blogger. Bloggest!”. Check out the rest of that blog for more insights on the world of blogs and blogging. Particularly useful for you who are just starting to blog, and those wanting to build better blogs. Enjoy!

I just came from a highly informative, highly entertaining workshop on professional blogging. Of course as the discussion went on, there were lots of questions forming in my head- mostly on wanting to know how my blogs currently stacked up against pro-bloggers (professional bloggers ).

More like, I’d like to know how much more I have to work on before I can actually be considered a serious blogger of any sort. And, well, as to be expected, it seems like I have LOTS more to do.

Your blog has to have anywhere from 50 to 100 posts to be considered a serious piece of work. Wow, that certainly sets the casual bloggers apart from the passionate ones, huh?

I get this. If the whole point of the exercise is to create a positive online experience for a reader- or just anyone casually dropping in on your blog- you really want to have enough stuff for your readers to sift through. Can’t have ‘em going through an empty blog now, can we?

That should also be enough material to establish the tone and pattern of your blog, show off some personality, and give you enough to showcase your knowledge and expertise on a particular topic.

While possibly daunting at first, 50 to 100 posts really is a good thing. It shows the amount of time, thought and effort you’ve put in to your blog. It gives the readers a better idea of what your blog is all about- and can therefore make it more likely for them to link to you, and keep coming back for something new and interesting. It allows you to market your blog, if you so wish, for ads, and more interestingly, for some cash.

50-100 posts should equate to just a few weeks, if you blog at least one post a day. And if a habit is supposedly formed in 21 days, by the time you’ve hit your 50 posts, you’re so much into the blogging habit that it’s totally effortless for you to put up a post or two.

So keep going at it. Keep churning out content. Good content- stuff you know people would like to read and stuff people will keep coming back for. Forget about the money, or carving out a niche for yourself, or building up rep- this one is all about making your blog a worthwhile labor of love more than anything else.

Let’s get to it then!

One at a Time…

I suppose I’ve realized it’s one of my failings. I always try to get into too many things at any given time.

Take for example blogging. See, I know it’s probably a good thing to just have ONE MAIN BLOG. You know, stick to what you’re really passionate about and come up with an all-encompassing theme and just focus on JUST THAT.

After an inspiring workshop with Abe (last October 20, with Money Talks), it was supposed to be all clear- have a focus. If you want to have a blog working well for you, have a clear focus (aside from other useful tips he so generously shared).

Okay, so maybe I’ve gone a little over-enthusiastic and came up with, like, ten or twelve blogs or so. Could be more- who’s keeping track anyway?

I got one for pretty much every single facet of my 30-something lifestyle- writing, music, business, cats (lasercats!), pc gaming, tv & movies, stress management, radio, marketing- well, you get the idea.

Perhaps the best way to go about it is to consolidate the little blogs into a certain interest-group blog, and then those into one main blog.

Yikes! More blogs!

There’s no problem, I suppose, with having 50 million blogs. But you can only dedicate so much time to churning out content- which you can only post on a finite number of blogs- unless you have an entire army of keyboard monkeys on a constant mindlink to your brain at your disposal. Which is rather unlikely in most cases.

Let’s think of it now as a restructuring of sorts. Pretty much in the same way as we re-evaluate our lives every so often, the so do we re-evaluate our online lifestyle. Has to be done, right?

Good God, maybe it’s just me. Over-obsessive-at-times little ol’ me.

But what the heck. It starts today, with this blog More later.

The SEO Notebook: Renzie Dabbles In Search Engine Optimization, Pt. 2